About Us

THE END is an exciting independent boutique in RUISLIP, LONDON. Established in 1993 with unrivalled customer care, we are the fashion favourite on the high street. theendboutique.com is now online and committed to bring you the hottest looks of the season, effortless chic and effortless shopping! Our buyers are super passionate about fashion and have expertise from high street to designer. We follow catwalk trends, music, media and style on the streets of fashion capitals worldwide, to bring you your fashion fix. Our unique mix of brands, with weekly new arrivals deliver runway to real life in the click of a button.

Truly loved by our customers, we are the star of your wardrobe!

Fall in love with THE END